Synergy is a graphic design exhibition for a class of newly graduating students. Various brand elements had already been chosen, which specified the color scheme, the logo, and the use of gradients. Given these elements, I was tasked with integrating them into an interactive website to showcase the portfolios of the students and give information about the event.

I knew that an exhibition in a creative field would allow for creative risks, so the website includes things such as a flashy opening animation, a visual structure based on gradients, and an unconventional layout. The student pages have a simpler design as to not take attention away from the student work.

Designs were wireframed in Figma, then programmed with raw HTML and CSS. Great care was put into responsive design for mobile.

A fictional brand of "mocktail" (non-alcoholic cocktail) that uses grunge aesthetics to appeal to individuals who want the same experience as alcohol: to get rowdy! This approach starkly contrasts competing brands, which have designs geared towards health, relaxation, and mindfulness. All elements were created from the ground up.

Below is included a full process book detailing each step of development.

A modern theoretical rebrand of warehouse retail store Sam's Club to market more to Millennials and Generation Z. The logo was designed in a team of four, representing an ability to work within groups.

A theoretical title sequence that excites viewers for a deep dive into clips and writings from the great jazz musician John Coltrane. Visuals were inspired by posters from Swiss graphic designer Niklaus Troxler.

A fictional brand that provides free worksheets for teachers. The website is intended to be relaxing and calming as well as usable for those with bad eyesight.

A fictional music publication focused on interviews with celebrities alongside general music coverage.

A fictional app for teaching people how to play “cryptic crosswords”, a type of crossword focused on misleading wordplay that has a high barrier to entry. The app is meant to be inviting for all demographics as opposed to the traditional Gen X / Baby Boomer demographic that crosswords appeal to. The app uses the metaphor of a flower blooming to represent skill growth.

A fictional magazine about aesthetic philosophy. The spreads have unique compositions and use of space to appeal to a readerbase that's familiar with art.

An invite for a graphic design exhibition of a class of newly graduating students. Each icon in the grid would be created by a student to represent the concept of “synergy”.