A brand of "mocktail" (non-alcoholic cocktail) that uses grunge aesthetics to appeal to individuals who want the same experience as alcohol: to get rowdy! This approach contrasts competing brands, which have designs geared towards health, relaxation, and mindfulness.

A modern rebranding of warehouse retail store Sam's Club to market more to Millennials and Generation Z. The logo was designed in a team of four, representing an ability to work within groups.

A title sequence that excites viewers for a deep dive into clips and writings from the great jazz musician John Coltrane.

A brand that provides free worksheets for teachers. The website is intended to be relaxing and calming as well as usable for those with bad eyesight.

A music publication focused on interviews with celebrities alongside general music coverage.

An app for teaching people how to play “cryptic crosswords”, a type of crossword focused on misleading wordplay that has a high barrier to entry. The app is meant to be inviting for all demographics as opposed to the traditional Gen X / Baby Boomer demographic that crosswords appeal to. The app uses the metaphor of a flower blooming to represent skill growth.

A magazine about aesthetic philosophy. The spreads have unique compositions and use of space to appeal to a readerbase that's familiar with art.

An invite for a graphic design exhibition of a class of newly graduating students. Each icon in the grid would be created by a student to represent the concept of “synergy”.

A website to display and promote a graphic design exhibition for a class of newly graduating students. Constructed with pre-existing brand elements and guidelines. Hand-coded.